THE CEBC TEAM

THE CEBC TEAM

Malakeh El Haj

Director of Strategy and Operations

A professional with more than fifteen years of experience in strategy planning and development and a certified assessor in international and national quality management tools in the GCC region and the Middle East. Malakeh is experienced in working with organizations to build their road map to drive their growth by understanding their market positioning, their strength and areas where they need to develop and improve. Solid expertise in business development with holistic scope of solid understanding and managing organization in terms of business development, quality assurance, human resources, marketing and communications.

Malakeh has led on multiple roles in Laureate Vocational Saudi Arabia, LVSA a part of the Laureate International Universities Network, the world’s largest global education provider. She has set-up the human resource recruitment system and developed the Marketing and Communications Department across the eight colleges within the LVSA network. Before joining Laureate Vocational Saudi Arabia, Malakeh was part of the Knowledge and Human Development Authority reporting to the Executive Office for the Government of Dubai on the Strategic plan for Dubai Education sector covering comprehensive spectrum of education in the emirate including nurseries, K-12, higher education and vocational training. She was member of the lead team at the American University of Sharjah whose mandate was to acquire university institutional accreditation and program-specific accreditation from UAE local governmental body, Commission for Academic Accreditation, Ministry of Higher Education & Scientific Research, and international accreditation bodies in particular MSA, AACSB, and ABET.

Malakeh has an MBA from the American University of Sharjah and a BA from the American University of Beirut. She is a certified EFQM assessor from the European Foundation for Quality Management.